30-Day Revenue AUG 10
Total Revenue
$9,938
9 orders · AOV $1,104
POS / Trunk Shows
$3,981
2 orders · 40%
Web / Online Store
$5,958
7 orders · 60%
FB / IG / Other
$0
0 orders · 0%
Channel split — last 30 days (net of refunds)
Web leads this window (7 of 9 orders) and is now the majority of revenue at 60% — with no trunk show in the window, POS is just two sales, though those two still carry 40% on the back of the $3.3K Jul 29 order. No FB/IG orders. No refunds inside the window.
Sales Trend AUG 10
This 30 Days
$9,938
9 orders
Prev 30 Days
$10,902
14 orders
Change
▼ −9%
vs prior period
Monthly revenue — last 6 months (net of refunds)
Revenue is trunk-show driven — the Jun spike is in-person events (trunk shows clustered Jun 29–30). The −9% dip is entirely POS: trunk-show sales fell $9.6K → $4.0K as the cluster rolled out of the window, while web went the other way ($1.3K → $6.0K). Web now covers most of the gap on its own. *Aug is month-to-date.
Top Sellers AUG 10
Best-selling styles — last 30 days, by units
| Style | Units | Revenue |
|---|
| Toloache dress | 3 | $2,295 |
| Tabachin Minidress | 3 | $2,175 |
| Dalia knit polo | 3 | $975 |
| Tabachin Dress | 2 | $1,640 |
| Bisnaga oversized jacket | 1 | $820 |
| Piloncillo Dress | 1 | $790 |
Reorder Radar AUG 10
Thresholds (AL): Hero (Ocotillo/Toloache/Malva) sizes 0–6 at ≤2 · Knitwear at ≤2 · Range sizes 2–6 at ≤1. A style is flagged when a size hits its threshold; 🔴 = also selling now.
🔴 Reorder now — selling + below size threshold
- Tabachin Minidress — 3/30d; Cerulean size 6 out, sizes 2 & 4 down to 1; Black size 4 out, size 6 at 1.
- Dalia knit polo — 3/30d; size L down to 1 (Heather Gray + Sunlight).
- Tabachin Dress — 2/30d; Coffee sizes 4 & 6 out; Buttermilk 4 & 6 at 2.
- Bisnaga oversized jacket — 1/30d; XS/S/M out, only 1× L left.
- Piloncillo Dress — 1/30d (new this week); Butter sizes 0 & 2 out, size 12 out, size 10 at 2.
- Sanmiguelito cardigan — 1/30d; size L low (Heather Brown 0, Green 1, Cream 2).
- Papelillo ribbed top — 1/30d; Midnight L out, Dove S and Wine L at 1.
🟡 Hero / always-in-stock — below AL's target
Ocotillo Dress (Trench core 0/2/4/6 at 0-0-1-0; Black size 6 out, size 0 down to 1) and
Lightweight Palofierro Skirt (Trench: size 0 = 1, size 2 = 1, size 6 = 0; White size 0 out) are Stathe's always-in-stock pieces and sit below the "keep ≥1 in sizes 0/2/4/6" rule. Neither sold in the last 30 days — because the core sizes aren't there to sell.
Low, not selling right now (reorder as cashflow allows): Ambrosia Skirt & Top (sizes 0–6 out), Saguaro (Desert Yellow 2/4/6 out), Salvia V-neck (Forest Mélange L at 2), Pitahaya, Palofierro Skirt, Choya Top, Bisnaga skirt.
Healthy on core sizes: Toloache (#1 seller this window) and Malva — both heroes, only sizes 8–12 run low — plus the non-flagged styles.
Where Orders Ship AUG 10
United States
9
100% · incl. in-person POS
United Kingdom
0
#2 market all-time
Last 30 days were 100% US (web + in-person trunk shows). International (UK/MX/ES) is a thin, sporadic tail (~1% all-time) — a reality check on how much to invest in the Merchant Center UK fix.
Recent Orders AUG 10
| Order | Date | Source | Amount | Customer |
|---|
| #1493 | Aug 7 | WEB | $722 | Emily Croal |
| #1492 | Aug 1 | POS | $696 | walk-in |
| #1491 | Jul 29 | POS | $3,285 | Rosella Coppel |
| #1490 | Jul 26 | WEB | $599 | Marcela Ponce |
| #1489 | Jul 26 | WEB | $336 | Camilla Marcus |
| #1488 | Jul 26 | WEB | $661 | Sally Thrasher |
| #1487 | Jul 26 | WEB | $792 | Caroline Taylor |
| #1486 | Jul 20 | WEB | $472 | Lorena Zapata |
| #1485 | Jul 12 | WEB | $2,377 | Emily Schor |
| #1484 | Jul 1 | WEB ↩ | $695 | Vicki Benjamin |
| #1483 | Jun 30 | POS | $1,835 | walk-in |
| #1482 | Jun 30 | POS | $348 | Carolina Felix |
Critical Alerts MANUAL
[GREEN] App cleanup + cost cuts (Jul 29)
Removed Pandectes ($9/mo → free native cookie banner), Pirate Ship, Notify Me!, Windsor Analytics. Store apps down from 10 → 6. Founders Portal refreshed with real Shopify data.
[AMBER] Google Shopping — 580 products blocked in UK/DE
Root cause found: shipping-currency mismatch (USD shipping vs GBP/EUR prices). Fix staged (per-currency markets US/UK/ES/MX). Needs UK shipping rate confirmation.
[AMBER] Eco claims wording — awaiting AL
Packaging is TÜV-certified
industrially compostable (not "biodegradable"). Corrected copy drafted for the eco page + FAQ; needs AL sign-off before deploy.
Klaviyo Email Marketing MANUAL
Live Flows
3
Abandoned Cart + Welcome + Back-in-Stock
Idle Drafts
5
Browse Abandon., 2nd cart, Sunset ×2, Welcome opt-in
Last Campaign
Sep '25
0 sent in 2026 · 0 segments
Connector now on Stathe (was Coco Bay). Strategy drafted — turn on Browse Abandonment + build segments + re-warm the list. Awaiting AL go-ahead.
Customer Insights MANUAL
Customers (all-time)
~355
Shopify
Repeat Rate
22%
benchmark 25-35%
Blended AOV
$762
lifetime (gross)
Returns Rate
~18.6%
lifetime
Decisions Pending Ana Lia MANUAL
- [ ] Eco claims wording — approve "industrially compostable" copy before Shopify deploy
- [ ] Varia app — keep color tiles on collections, or native "N colors" text (saves $30/mo)
- [ ] UK/Europe shipping — confirm rate to reactivate 580 products in Google Shopping
- [ ] Duoplane — is the Maison Marché dropship live? (else pause ~$300/mo)
- [ ] NYC consistency wording — FAQ + Pinterest + Facebook bios
- [ ] Klaviyo → approve turning on Browse Abandonment + building segments + a re-warm campaign
STATHE · LUXURY HERITAGE KNITWEAR · BUILT WITH CARE BY ANA LIA · DASHBOARD BY BZ · REFRESHED AUG 10 2026